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Search Engine Optimization (SEO) Course

Course Description

Class 1 : Discussion on Search Engine Optimization (SEO)
• What is Search Engine Optimization (SEO)?
• Why does my website need SEO?
• Why can’t the search engines figure out my site without SEO?
• Can I do SEO for myself?
• Order of SEO

Class 2 : Keyword Research in proper way (Step 1).
• Keyword Research and Selection.
• Optimize Keywords in Anchor Text.
• Optimize Your Keyword Density.
• Keyword Density calculation formula and checking tool.

Class 3 : Keyword Research in proper way (Step 2).
• Why Keyword Research is Important
• Guide to find Low competitive Keywords
• How work with Low competitive Keywords
• Compotators Analysis.

Class 4 : Keyword Research in proper way (Step 3).

• Text Modifiers to Emphasize Your Keywords.
• Discussion on LSI Keywords.
• Keyword Research Tips & Ideas.
• Using Google Insights for Search and Google Trends for Keyword Research.

Class 5 : Making your blog site: Blogger platform will be used.
• How to make Blog easily?
• Special tricks to design blogger template.
• Blogger template customization.
• Advance Level discussion for Blogger setup.

Class 6: Making your blog site: WordPress platform will be used.
• How to make blog in wordpress platform.
• Easy way to design wordpress blog.
• Advance level blog customization.
• SEO friendly blog making.

Class 7: On-Page Optimization: (Practical + Theory Session 1)
• Optimize Keywords in Title Tag.
• Optimize Keywords in Meta Tag.
• Primary and Secondary Keywords.
• Keyword Density Analysis.
• Keyword Stuffing

Class 8: On-Page Optimization: (Practical + Theory Session 2).

• Optimize Keywords in Heading Tags.
• Optimize Keywords in Description Meta Tag.
• Meta Tag Checker.
• Meta Keywords.
• H1-H3 Tags.

Class 9: On-Page Optimization: (Practical + Theory Session 3).
• Image ALT tag.
• Optimize Image ALT tag.
• SEO friendly Image optimization.

Class 10: On-Page Optimization: (Practical + Theory Session 4).
• Internal Linking.
• Outbound Linking.
• Special tricks for Linking.
• Authority site linking tips.

Class 11: On-Page Optimization: (Practical + Theory Session 5).
• URL Structure.
• Search Engine friendly URL optimization.
• Optimize Keywords in URL.
• Secrete tips for URL optimization.

Class 12: On-Page Optimization: (Practical + Theory Session 6).
• Anchor Text optimization.
• Anchor Tittle.
• Site Structure Analysis.
• Anchor Text Ratio.

Class 13: On-Page Optimization: (Content Optimization).

• Setting up optimized Blog Post Title.
• Word limit for an optimized Blog Post?
• Content Siloing
• Reducing Bounce Rate of Your Blog.

Class 14: OFF-Page Optimization: (Session 1).
• Directory Submissions.
• Search Engine Submissions.
• Local Search Engines Submissions.
• Social Bookmarking Tips and Techniques.

Class 15: OFF-Page Optimization: (Session 2).
• Forum Boards Link Building.
• Question Answer Boards.
• Classifieds Posting.
• Network Creation.

Class 16: OFF-Page Optimization: (Session 3).
• Article Submission.
• Press Release Submission.
• Forum Posting.
• Guest Posting.

Class 16: OFF-Page Optimization: (Session 4).
• Social Networking Sites.
• Blog Commenting
• Sitemap Submission.
• Concept of Dofollow/ Nofollow Backlinks ,

Class 17: OFF-Page Optimization: (Session 5).
• Yahoo Answers.
• Link Wheel.
• Web 2.0.
• Tiered link building.

Class 18: OFF-Page Optimization: (Session 6).
• Video Promotion.
• Video Promotion Tricks.
• High PR Web 2.0 Sites.
• Other form of backlink process effective nowadays.

Class 19: Social Media Marketing (Part:1)
• What is Social Media Marketing?
• How we can generate Traffic from Social Sites.
• Facebook Marketing.
• Twitter Marketing.

Class 20: Social Media Marketing (Part:2)
• LinkedIn Marketing.
• Google + Marketing.
• Pinterest Marketing.
• Tumblr Marketing.
Class 21: Webmaster Tools (Session: 1).
• What is Webmaster Tools.
• How webmaster tools works.
• How to submit site to webmaster tools.
• Google Webmaster.
• Bing Webmaster.

Class 22: Webmaster Tools (Session: 2).
• Google Webmaster Setup and Management.
• Bing Webmaster Setup and Management.
• Structured Data.
• Crawl error.
• Fatch as Google.

Class 23: Webmaster Tools (Session: 3).
• Targeting Audiences.
• Targeted Country.
• AMP
• Rich Cards

Class 24: Google Analytics.
• How to setup Google Analytics.
• How to add site to Google Analytics.
• Tracking code.
• Advance level discussion in Analytics.

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